Adhesive tape has proved itself way beyond its capabilities as a mundane household tool. Its versatility has allowed it to break into the art and fashion industries, leaving a definite mark on pop culture history.
Transformed from its humble street-level origins, adhesive tape is now recognised in the mainstream as a powerful tool for creative expression in high fashion, photography and costume design. From catwalks to music videos, what has been the impact of the tape evolution?
Developed from urban street art and graffiti as an alternative to spray paints, the creative possibilities of adhesive tape began to come to light in the 1960s. Quick to use, and easy to remove, tape was seen as ideal for small or temporary urban art projects. Its stained glass effect, when applied to clear plastic or glass and lit from behind, also opened up new opportunities for artists to explore light and shade. In short, the boundary-breaking potential of tape art was exciting, and encouraged artists to elevate it to more commercial settings.
It was a matter of time before tape appeared on the fashion industry radar. The three dimensional, sculptural potential of tape was interesting to explore when it came to the contours of the human form, and enticed designers looking for new ways to innovate. In recent times, designers from Martin Margiela to Balenciaga have embraced the artistic and idealistic potential of adhesive tape. It’s flexibility, structural properties and textural contrast allow for a unique exploration form and pattern.
The view of tape as a controversial medium for fashion design in pop culture has been encouraged by the eccentricity of those who choose to wear it. From Lady Gaga’s risque one-piece for the Telephone music video to Kim Kardashian’s Balenciaga bodycon dress, tape has become both high fashion and high impact within mainstream culture.
On a smaller scale, adhesive tape continues to work as a medium for DIY projects, with social media platforms such as TikTok, Instagram and Pinterest popularising creative uses of tape in crafting, home décor, and fashion hacks, showcasing innovative ways to repurpose everyday materials. The temporary quality of tape continues to appeal to those who wish to experiment without a commitment to permanence.
The use of tape within art, fashion and popular culture reflects broader cultural themes of innovation, rebellion and experimentation, while its roots in urban street art and DIY resonate with a growing desire for individuality and unique personal expression. Looking to the future of fashion, tape art certainly has a space within the sustainable sector when it comes to upcycling and streetwear trends. From bracelets and belts to jackets and dresses, the possibilities are endless, as are the boundaries of creative expression.
Leave a Reply